“We are eclectic—different races, religions, gay, straight, you name it, but we are all united in our love of excellence and in the fact that we prioritize love, acceptance and positive change.”
Zirkova One+Together is meticulously handcrafted in two expressions – Zirkova One (to be sipped straight, neat, on the rocks or in a martini) & Zirkova Together (which marries the flavors with which it’s mixed for cocktails), and is produced by merging centuries old techniques with modern day technology, using quadruple distillation, the purest artesan spring water, and the finest center-cut Ukrainian wheat and rye spirits. And yet, Zirkova One+Together the premium grain vodka with a quality and characteristic that is distinctive and all its own.
Below is the exclusive interview with Zirkova One+Together’s Partner, Derek Anderson –
How do you create your vodka? Is there any specific routine you use?
We source the finest wheat and rye grown in Zolotonosha, Ukraine, then mash, ferment and quadruple distill them utilizing only center cuts filtering through very large columns of birch charcoal and quartz. Zirkova One+Together are distilled at the Zlatogor Distillery in Ukraine which was built by Tsar Nicolas II in 1986. These superior ingredients and proprietary process mean that our vodka has inherent nuances and flavors, character that redefines the vodka category.
You vodka seems to have a purpose, unlike other vodka brands. Can you talkto us a little more about that?
We are the first vodka to create a 501(c)(3) charity—We Are One Together Org, which fosters social justice and activism to support those in need. As a brand, we give 10% of our gross revenue to support our charitable efforts. Just as we have two vodka expressions, Zirkova One for sipping straight (on the rocks or in a martini) and Zirkova Together for mixing into cocktails, We Are One Together Org and Zirkova One+Together Vodka believe in inclusivity and that no one should be marginalized for their skin color, religion, sexual preference, or anything else. Through our spirit and our charity, we hope to make the world a more loving and inclusive place.
You have a traditional toast- “budmo”. What does it mean? What does it signify to you?
“Budmo” means “just be” in Ukrainian. It’s our brand’s toast and signifies our desire to celebrate our differences, to praise that which makes us individuals.
You have such an eclectic group working on your vodka. How do you think this singles you out from other brands?
We are eclectic—different races, religions, gay, straight, you name it, but we are all united in our love of excellence and in the fact that we prioritize love, acceptance and positive change.
Talk to me about the “We are One + Together” film series. What inspired it?What does it mean to you?My background is in film. I am a producer and using the medium to tell fresh and essential stories is just in my blood. As we explored ways to communicate what Zirkova One+Together stands for, it felt obvious to me that film was the perfect medium to ask tough questions and express our ethos.
Specifically focusing on “The War Within”, why did you decide to start withgay pride as opposed to any other subject?
Someone I care deeply for was coming into his own as a gay man under a challenging set of circumstances. He struggled, but he did so gracefully and I encouraged him to express his journey through art and film. When we realized that we were launching during Gay Pride month (June), it just made sense to lead with his beautiful and provocative film.
How do you see your vodka brand expanding in the future?
Since launching in June we have had an extraordinary response. I believe that people are fundamentally good and want to make a difference. With Zirkova One + Together, we are committed to offering our customers a superior product at a fair price. It’s rather simple. By purchasing something you’re already planning on enjoying – you in turn are helping to do good in the world. Helping to make a difference. We are looking forward to expanding our brand in 2018 in key markets as Los Angeles, Florida and more.