Let’s not pretend this is just another phone. It’s not. It’s not just another piece of technology either and nor is it a token extension of race car branding. The Porsche Design HUAWEI Mate 10 is the coming together of two trailblazing global brands with a belief in common values around partnership, innovation, design and product development.
HUAWEI and Porsche Design have developed a device that represents the epitome of luxury, style and innovation – all familiar traits to those living the high life in the United Arab Emirates (UAE). After all, the UAE is a destination for those who want bragging rights and for those who want to live it up. It’s the place that offers the exclusive, the opulent and the unforgettable – and therefore, a destination that demands a designer smartphone that stands out from the crowd.
This isn’t just any partnership either. It’s teamwork to deliver a visionary model that matches up to the high life with select elements drawn from both brands to make the ultimate style statement. The Porsche Design HUAWEI Mate 10 sports a posh exterior with its distinguished Porsche racetrack stripes design to subtly signal its speed heritage – a look that silently says ‘I’ve got beauty, brains and brawn’. Built for those who appreciate fine design and materials, the polished graphite-coated texture, available exclusively in Diamond Black, shows off signature craftsmanship with seamless curved edges and symmetrical design.
On the inside, the Porsche Design HUAWEI Mate 10 is made for lovers of luxury and gadgetry who want to experience the joy of unrivaled design, unmatched speed and unsurpassed performance. The limited edition model is driven by intelligent speed, intelligent power and an intelligent camera. The Porsche Design HUAWEI Mate 10 is the most powerful Mate Series smartphone, with a 6GB RAM + 256GB ROM storage solution that maximizes performance. Also the world’s most powerful Artificial Intelligence (AI) smartphone, the best in class model features a customized User Interface that complements the overall design to showcase the speed heritage and customization of Porsche Design.
HUAWEI’s reputation for innovative and intelligent devices combined with Porsche’s horsepower heritage makes this the most unique and coveted luxury smartphone available to suit the lavish lifestyles of the UAE’s influential, powerful and glamorous. Featuring Kirin 970, the world’s first smartphone chipset with a dedicated Neural Network Processing Unit, the Mate 10 series marks the beginning of a new era of smartphone development that brings the future to life with the first ever truly intelligent devices.
More visible in daily life than a luxury handbag or super car, the Porsche Design HUAWEI Mate 10 is the smartphone to be seen with for those who want to inspire envy wherever they go. It’s also delivered in true UAE style, in special premium packaging with exclusive accessories. Of course, it also comes with VIP member services to look after its elite users, matching true UAE hospitality.
Available for purchase at the HUAWEI brand store located on level 2 at the Dubai Mall or selected counters in SDG, Emax and Jumbo, the luxury smartphone is priced at AED 5,299.
About HUAWEI Consumer Business Group (CBG)
HUAWEI Consumer Business Group (CBG) is one of HUAWEI’s three business groups, providing a range of products including mobile phones, wearables, tablets and laptops. HUAWEI’s products and services are available in more than 170 countries, and are used by a third of the world’s population, ranking third in the world in mobile phone shipments in 2016.
Year on year growth was reflected in HUAWEI’s rise as a globally recognized premium brand. In 2017, HUAWEI was named number 49 on BrandZ’s Top 100 Most Valuable Global Brands, number 88 in Forbes World’s Most Valuable Brands and number 40 on the Brand Finance Global 500 Most Valuable Brands lists. In this year’s Fortune 500 HUAWEI climbed up the list to the 83rd place from the 129th of last year with a revenue of $78.51 billion, making the top global 100 for the first time.
As a leading technology company, HUAWEI invests a significant amount of its annual sales revenue to research and development efforts, and has established 16 research centers around the world. Among these facilities is the HUAWEI Aesthetics Research Center in Paris. HUAWEI’s newest R&D center is the Max Berek Innovation Lab in Wetzler, Germany, where HUAWEI and Leica are jointly researching technologies to improve mobile device camera and image quality.