“I love that Instagram allows me to connect with people worldwide and that we can all come together over creative pursuits.”
If you’ve ever seen amazing drawings of girls for Coach and Tory Burch collections, you’ve likely been exposed to Meredith Wing’s unique artistry. Bringing real life objects into everyday drawings, Meredith creates something from nothing. Her #SomeFlowerGirls have become an internet sensation as well as many of her other drawings. We got a chance to ask Meredith all about her drawings and her journey in getting where she is now-
Growing up, did anyone influence you to take up design?
My parents were always supportive of any creative pursuit growing up, encouraging me to keep drawing and sketching at the kitchen table and even letting me get away with leaving my crayons and coloured pencils all around the house at four years old.
Hollywood starlets featured in the Golden Age films my dad watched made an impression on me as a four year old; Ginger Rogers, Rita Hayworth, Lauren Becall — these were the women I would see on our tv and stare at in bewilderment. Satin dressing robes with exaggerated pleating, ostrich feather gowns that floated across the floor in dance scenes, and sparkling headdresses were absolutely captivating to a little girl . . . And still are!
Your #SomeFlowerGirls designs are amazing and innovative! What inspired you to use flowers and other materials for this project?
Thank you! Fashion and botanicals have been an equal source of fascination since childhood. As a little girl, I was always drawing at the kitchen table and plucking dandelions and other “flowers” from the lawn. Merging fashion and flowers with @moomooi #SomeFlowerGirls is a whimsical way for me to celebrate the beauty of both simultaneously.
The mixed-media idea began when my husband and I placed a piece of Chiclet gum on one of my drawings sketched during a layover at the airport. As the perfect size, the piece of gum became a girl’s purse, just for fun. I posted the Chiclet-purse girl on Instagram and, to my surprise, the reaction was really encouraging. I continued to experiment in this realm of mixed-media fashion illustration – the inclusion of flowers being an obvious first experiment for me. I found that the diversity of silhouettes, color and volumes were a fitting representation of female fashion, so I continue to push this idea further.
Where did you study design? What was that like?
I went to Columbia University for a Masters in Architecture where a broad design education heightened sensitivity to materials, texture, and scale. Before that, I had worked in fashion houses in NYC and Paris focusing on womenswear. More broadly, having studied ballet for ten years as a girl, I appreciated the female form and the way in which clothing celebrated a woman’s body, no matter what size or shape. I realised in architecture school that I wanted to transition from the scale of buildings to the scale of a sheet of paper.
You’ve worked for Coachella, Tory Burch, Rebecca Minkoff, Town and Country and many others. How does it feel to have such a wide and popular clientele?
The diversity of clients is really encouraging. Working with such different products and in multiple formats keeps me on my toes and helps me test the waters with what works best for which audience. I love that Instagram allows me to connect with people worldwide and that we can all come together over creative pursuits. Art is what we all have in common after all!
How did you come up with the name MooMooi?
My friends called me “Moo” in university and the name stuck! It’s a little cheeky and silly just like my #SomeFlowergirls so it works. I hadn’t anticipated it needing meaning at the time I made it up but now I think its actually fitting.
You use a wide variety of raw products for your designs. What is it about nature that inspires you?Color, texture, silhouette, pattern and volume are nature’s talents! I can’t help but be inspired by the world’s greatest artist – nature herself.
Your Instagram is wildly popular! How do you see it evolving in the future? Where do you see yourself?
I’d love to do something in publishing, maybe children’s books. Combining a background in writing with my love of the visual arts seems like an exciting goal for the next few years.