“For me the prospect of aiming my attention at empowering the minority excited me – it was daring and adventurous.”
Throughout my travels, I’ve had the pleasure of meeting distinguishable people with goals of impacting the world. When I first met Will, it was an instantaneously magnetic & eclectic feeling. He has an aura that is uncharacteristic, which is translated into his lifestyle & work ethic. I’m ecstatic to share his story of powerful influence –
“Going back to the start, my first steps in the direction of music would have been around the age of 8 years old with my brother Charley teaching me how to mix Drum’n’Bass on his technics 1210s. Not long after he started taking me along to his sets, sneaking me in and, if the coast was clear, he’d usher me onto the decks to DJ during his sets, until someone from the club would inevitably notice and I’d get escorted out where we’d have mum waiting with the car.
Teenage years we’re spent buying DnB vinyl or playing guitar in metal bands, and experimenting with recording and song writing. I then moved to London for university and I was pretty set on having a life in music. I studied classical music and composition, however there was a group of us who were far more into producing dubstep and we soon rented a studio in east London where lots of great musicians were housed, spending our every spare minute there.
The next 6 years was a whirlwind of producing, touring with artists, hosting our own nights and going to events. I made lots of good acquaintances that would laterly help me to form The Books. My sister and my brother both living in London as well and also working in fashion and DJing for events, ment I was never short of gigs to play with them or parties to be involved with.
There was a turning point when I wanted to be part of something bigger. I was surrounded by talented friends who were all doing inspiring things in music and fashion and it sparked an idea to create a collective – a group of multi-talented DJs who weren’t just spinning the best tunes at the trendiest parties in the city, but who were also photographers, models, influencers, trend-setters and bloggers during the day. The Books aimed to be about big personalities, big ideas and pushing the boundaries. A cult of new generation digital superstars, on the forefront of culture, harnessing the medias and platforms of today, who were daring to design their own lives and forge their own paths.
FOR ME THE PROSPECT OF AIMING MY ATTENTION AT EMPOWERING THE MINORITY EXCITED ME – IT WAS DARING AND ADVENTUROUS.
Making The Books an all female DJ agency cemented the idea of forward thinking, making big statements and going against the grain. The DJ scene was primarily male dominated but from many of the fashion events I was attending I could see something was changing – and I wanted to be part of the revolution. I grew up DJing with my sister Poppy (as well as my brother) and surrounded by inspirational women, – which inspired me to launch The Books, which would be histories first all female DJ collective.
The Books is now based in London, LA, New York, Miami and Hong Kong, with a group of us working behind the scenes. The DJs play a variety of events all over the world, from club nights in Hollywood, fashion week after parties in New York, hold residencies in members clubs in London, spin at festivals like Coachella in LA, and yacht parties in Ibiza. Each of the DJs on The Books, have their own unique style and influence that they bring to an event. The DJs are carefully picked for being influential, not only in DJing/Music but in modelling, photography, fashion blogging, producers etc.
To expand The Books outside London I knew I had to be in these cities making contacts and connections. With little money, no exact plan apart from a strong feeling that the success we were receiving in London could be simulated in other cities, I took a risk and gave away all my possessions and moved out my apartment in London, buying a one-way ticket to NY, to stay on a friend’s sofa and try to create opportunities for the DJs to play outside London.
For the past two years I have been ‘homeless’, flying from city to city, following the DJs events, doing many meetings and spreading the word of the agency – living a pretty sporadic lifestyle. I am usually in one city for no longer than 2 or 3 weeks before I head to the next.
Travelling a lot with The Books I get to meet lots of inspiring people and go to great events. But its not always plain sailing and has been pretty tough at times – living out of suitcase for 2 years, spending a lot of time in airports or on friend’s sofa’s, lost baggage, trying to find airbnbs, and never enough sleep #jetlag. But it has been a necessary journey for The Books to have the best opportunity for international acclamation, and requires the constant interaction with clients all over the world for it to stay relevant. I have some wonderful friends that have helped me along the way.
To live a life that is out of the ordinary or remarkable, requires us putting ourselves in uncomfortable situations. For me there has been many testing times but they still don’t out-weigh the rewards. It’s the freedom and adventure aspect of the nomadic lifestyle and the joy of seeing the DJs playing at awesome events that makes it all worth while. The discovery of new places, the spontaneous situations and outcomes. No one day being the same, no routine, meeting new people, going to amazing events, and the excitement of when things start to work, motivates me through.
When you move from City to city you don’t have any of the gossip circles or social consequences that you would from spending a lot of time in one place, and you find yourself being more adventurous. Generally, people are always inspired to be more outgoing and daring the further they are from home. We tend to act differently and take on different characteristics when we are in new environments. I have experienced more ups and down in the past two years than the 25 years prior. I find myself constantly taking risks to get to different places to support or expand The Books’ reach. But it landed me with some great stories to tell the grand kids!
With a lot of different circumstances, situations, and different personalities, I feel myself growing all the time. There’s no two DJs or two sets that are identical and from all the events I am lucky enough to attend regularly I am constantly inspired by the DJs and the music they play.
I hope the next few years The Books can continue to have a positive impact on the event/club scene, empowering females on the forefront of culture and continue to soundtrack some of the biggest events around the globe. We have some exciting plans on the horizon and it’s looking like 2017 could be our biggest year so far.” – Will Power.