Brand Finance, one of the world’s
leading independent organizations in brand valuation and strategy consulting,
announced the results of 2018 evaluation.
According to the announced results, Turkish Airlines was declared as the Most
Valuable Brand of Turkey in all sectors. The national flag carrier, who was awarded
this title once more again in recent years, now reinforces its leading position in its
country with these results.
Commenting on the results, M. İlker Aycı, Turkish Airlines Chairman of the Board
and the Executive Committee, “This year, once again, Turkish Airlines was declared
as the most valuable brand of Turkey in all sectors. This is a great honour for us. We
will keep working hard to properly carry this reputation as the greatest brand
ambassador of our country on global scale.”
Brand Finance, which evaluates thousands of brands on a global scale through the
researches that centered on finance and marketing variables, annually announces its
ranking results, which are shaped according to the brand power and value criterias,
to the attention of world public opinion and sectors every year since 1996.
About Turkish Airlines:
Established in 1933 with a fleet of five aircraft, Star Alliance member Turkish Airlines has a fleet of 327 (passenger and cargo) aircraft flying to 303 worldwide destinations as 254 international and 49 domestic, in 121 countries. More information about Turkish Airlines can be found on its official website www.turkishairlines.com or its social media accounts on Facebook, Twitter, YouTube, LinkedIn, and Instagram.
About Star Alliance:
The Star Alliance network was established in 1997 as the first truly global airline alliance to offer worldwide reach, recognition and seamless service to the international traveller. Its acceptance by the market has been recognized by numerous awards, including the Air Transport World Market Leadership Award and Best Airline Alliance by both Business Traveller Magazine and Skytrax. The member airlines are: Adria Airways, Aegean Airlines, Air Canada, Air China, Air India, Air New Zealand, ANA, Asiana Airlines, Austrian, Avianca, Avianca Brasil, Brussels Airlines, Copa Airlines, Croatia Airlines, EGYPTAIR, Ethiopian Airlines, EVA Air, LOT Polish Airlines, Lufthansa, Scandinavian Airlines, Shenzhen Airlines, Singapore Airlines, South African Airways, SWISS, TAP Air Portugal, THAI, Turkish Airlines, and United. Overall, the Star Alliance network currently offers more than 18,800 daily flights to 1,317 airports in 193 countries. Further connecting flights are offered by Star Alliance Connecting
Partner, Juneyao Airlines.