The Iconic Inspirations Behind Sint Maarten’s Sweet SXM Lips Cosmetics
by Megan Huxley
Every shimmer from the Sweet SXM Lips line blooms from within a flower. Each handmade floral cosmetics is an embodiment of The 7th Magazine’s purpose. The 7th Magazine believes luxury, in its many forms, is a wellspring of inspiration. The flower packaging in the Sweet SXM Lips line is available in multiple collections—White Gold, Fuchsia, Ruby, Sunshine, Rose, Sky and Pearl. The wearer can choose the color that attracts them, and use the shimmer as an aide to their makeup inspiration.
The Sweet SXM Lips shimmers are currently available in four natural and cruelty-free shades of a highly pigmented glitter. The shades are London Love (red), Bajan Beauty (purple), SXM Sand (nude), and Spanish Style (pink). You can purchase the shades individually, or in a package — a bouquet of all four in a customizable beauty box.
The high quality shimmer is not only for lips. It can also safely be applied to eyes. So Shine on. Shine even more than you think you need to. You can glitter in the daylight. Or catch the light and the attention under the neon during a night out.
Though the wearer determines what the shimmer means to them, the shimmers were created by a deep dive into inspiration from iconic moments in beauty, fashion, film, and beyond. Let’s take a look at where the inspiration derived from.
The Flower Packaging
“Flowers are a proud assertion that a ray of beauty outvalues all the utilities of the world.”
– Ralph Waldo Emerson
Emerson saw not just the purpose, but the importance, of flowers. It appears he understood that beauty is an important component of the experience of life rather an as a wondrous excess. Flowers, though the individual lifespan is brief, are representative of timelessness and luxury. To be given a flower is to be given a symbol—a symbol of love, friendship, or even sorrow. The universal quality yet diverse symbolism of a flower is perhaps why it is so inspirational. Flowers are present in iconic moments in history as enduring images of beauty, but their connotation is subject to renewal, which makes them a lush source of creativity.
Flower patterns have been present in fashion for over a thousands years. Over time, the way the flowers were represented and what type of flowers were shown has changed. From delicate patterns, to bold embroidery, flowers have been used in an abundance of ways in high fashion. Models have walked through runway gardens abundant with green grass and tall flowers—as seen in the iconic Christian Dior Autumn/Winter 2012 Couture show.
Flowers are used heavily in symbolism in film. The red rose symbolizes love in Beauty and the Beast. The same red rose symbolizes lust and passion in American Beauty as soft petals surround Angela in Lester Burnham’s fantasy. A flower’s meaning is diversified, but the core of the symbolism is often universal.
It’s unlikely that flower patterns will ever stop being present in art and culture simply because of the possibility for endless reinvention that a flower inspires. The quality of timelessness and abundance is why flowers are a thoughtful choice for the Sweet SXM’s inspired packaging
London Love: Red
“Red, of course, is the colour of the interior of our bodies. In a way it’s inside out, red.”
– Anish Kapoor
Red a color that, when worn, tells the world that you are not afraid to take up space or be seen. As the quote suggests, it is the outward symbol of our internal desires.
In London, as in the name of this shade, London Love, the red double-decker bus is an indication that you are present in a city of diversity and activity. Kate Moss has donned red lips in Rimmel commercials as she encourages viewers to “Get the London Look.” Red in London is iconic, but the red lips Moss wears are iconic in the broader scope of history.
From classic icons such like Marilyn Monroe, to modern icons, such as Rihanna, the red lip has endured. Even iconic cartoon characters, like Betty Boop and Jessica Rabbit, are depicted with plump, red lips. Red lips are a simple way to convey something so powerful. The meaning may change, but somewhere within the symbolism, a message of beauty, strength, and passion is conveyed.
The shade London Love can be born with subtly or boldness. No matter how you choose to wear it, when worn, you become a part of a long history of fierceness. How you decide to imbue the shimmer with your own inspiration, is your choice.
Bajan Beauty: Purple
“Be eccentric now. Don’t wait until old age to wear purple.”
– Regina Brett
The color purple has the longest history of being associated with luxury. Long ago, purple was the costliest and most complicated color to produce, so it was usually worn by royalty. Of course, purple is accessible today, but it is still associated with the idea of not just royalty, but mystery. The mystery may stem from purple being rare in the past, but the origin its mysteriousness also lies in the world around us.
Purple is present in the sky during a storm, a sunset, a sunrise, or in the depth of night. Essentially, purple is present in the sky during the moments most enveloped in mystery.
This tie to mystery and royalty, is perhaps why Prince chose to famously wear this color for Purple Rain. Prince embodies much of what The 7th Magazine aims to represent. He expressed himself beyond music, through several portals of luxury, such as beauty and style. His work is not only inspired—it is inspirational.
The name of this shade is Bajan Beauty. Bajan culture embodies not just the royalty and mystery of purple, but also its celebratory quality. It is a noticeable and flamboyant color. As Regina Brett said, don’t wait. Wear purple now. Show who you are in the moment.
Spanish Style: Pink
“Pink is a not a color—it is a culture to me.”
– DeAngelo Williams
Pink is a fascinating color simply because its meaning changes so often in society. It has been a color associated with delicate femininity. It has also been a color present in counterculture. As soon as the symbolism of pink is defined, the meaning changes just as quickly.
Audrey Hepburn once said “I believe in pink.” This belief shows in her work. She wore a pink tiara as an accessory in Breakfast at Tiffany’s. In the movie Funny Face, she performed, alongside a chorus a song called “Think Pink!” In the film, women dance dressed in stylish and swirling pink dresses. The streamers are pink. The world is pink. As the lyrics say:
“Drive in pink, come alive in pink,
Have a dive in pink.
Go out dancing but just remember one thing:
You can get a little wink
If you got a little pink
In your swing.”
To Hepburn and in the film Funny Face, pink is more of a mindset than simply a color.
As time progressed and pink was rejected, it appeared representative of the counterculture. Consider the pink bobs of Brigitte Bardot in À Coeur Joie, Natalie Portman in Closer, and Scarlett Johannson in Lost in Translation. For them, pink was also about displaying their powerful femininity during a time when the association of the color was seen as weakness.
The shade Spanish Style is inspired by confidence, a celebration of ‘La Femme Fatale’, and of course, by frivolous fun.
Sint Maarten Sand: Nude
“Nude is not a colour, it’s a concept.”
– Christian Louboutin
In the above quote, Christian Louboutin was referring to the fact that nude in fashion and beauty does not represent one color. This quote, however, also speaks to the fact that the meaning and implication of nude is nuanced. The symbolism of nude can be changed by how its worn.
The shade nude straddles the line between neutrality and shock. Nude can accent brighter colors. It can also be worn in a display of minimalism, of coolness. Alternatively, nude draws in the eyes and wakes those eyes up!
To wake people up was Marilyn Monroe’s intention when she wore the iconic nude dress. Monroe desired to appear naked when she performed on stage at Madison Square Garden NYC for President John F. Kennedy’s 45th birthday. The nude dress was contoured to her figure, and the shade closely matched her skin. The dress was covered in rhinestones. From afar and under the right lights, Monroe must have appeared unclothed and unabashedly shimmering. Nude is a common and varying shade that we all possess. Monroe saw that nude is nothing to be ashamed of. She celebrated the nude, so she celebrated her body.
The shade Sint Maarten Sand gives the wearer the choice to be neutral with a hint of glamour, or to be startling in all of your natural beauty’s splendor.
The name Sint Maarten Sand is the shade whose name is tied closest with the foundation of The 7th Magazine, which has been established on the island of Sint Maarten. The Caribbean island that is a place of beauty and vibrancy, from the pure sand, to the wide sky, and friendly people.
“How pretty between all green
Flamboyants beaming gleam
Of flowers red by sunlight set
Thy cows and sheep and goats
In meadows or on the roads
Thy donkeys keen I can’t forget
Thy useful birds in white
Their morn and evening flight”
The above lyrics are from Sint Maarten’s national song, “O Sweet Saint Martin’s Land.” The lyrics speak of the abundance of diversity and color. Though there is much variety in the nation, shared by the French and Dutch, there is cultural unity on the small island.
Sweet SXM Beauty is named after the national song. The lip line was created by both personal inspiration and love of place, as well as by iconic aspects of art and culture that we recognize in history.
Sweet SXM Beauty shimmers, housed in carefully created flowers, are all created with intent that its wearers will find inspiration within themselves and the luxurious world beyond them through its colorful aesthetics.