Spring Is Near & It’s Time To Flaunt Pastel Floral Colors Once Again!
written by Maya Nicole Preston
The 7th Magazine’s Caribbean Beauty Brand has launched Sweet SXM Eyes. The term ‘Sweet SXM’ derives from Saint Martin’s national song “O Sweet Saint Martin’s Land”. All cosmetic beauty products are hand-made and produced in Saint Martin by a professional colorists. Presented in 15 vibrant shades, each new color has its own unique name associated with the flowers.
Perfect for the Springtime, the new eye makeup range is hand-crafted & packaged in the shape of a flower. The flowers are shown in a variety of colors which symbolize different meanings. The golden Beauty Box Set of 4 will be the perfect gift for someone special, a new and modern way to send a bouquet of flowers. The floral packaging for Sweet SXM Beauty can also be recycled and used as a Spring keepsake, the exclusive look of a colorful flower used as a beauty product will separate this makeup product from others.
Similar companies of Sweet Sxm Beauty that also apply eco-friendly strategies for their cosmetic products are those such as Zao’s Organic Makeup, Elate Cosmetics, and Lush Cosmetics. In the past, the beauty industry was infamous for leaving a negative influence on the environment. Zero Waste reports that more than 120 billion units of packaging are produced every year by the cosmetics industry, much of which is not recyclable. The cosmetic industry seems to be taking a healthier, more eco-focused approach to not only the products, but also the manufacturing. Reused make up containers can be used for multiple things for instance a storage vessels for vitamins or pills, décor for your house, or you may receive retail karma.
In addition to Sweet SXM Beauty containers being recyclable, the company also takes pride in increasing the Gross Domestic Product growth in Sint Maarten. As one of the few “Made in Sint Maarten” products – the main focus is to become an internationally well-renowned brand in the beauty sector. The ambition is to remain a niche brand within the beauty industry that creates hand-made floral cosmetics that are most importantly natural and cruelty-free.