The first and original global luxury beach club brand to host pop-up from June 29 to July 4, 2018
at OREYA at the Capri Hotel in Southampton, New York.
Nikki Beach, the global luxury lifestyle and hospitality brand,
is coming to the Hamptons. Nikki Beach has partnered with OREYA in Southampton, New York
to host the 6-day pop-up from June 29 to July 4, 2018. Guests will soak in Nikki Beach’s barefoot
luxury vibe while enjoying a unique mix of music, dining, entertainment, fashion, film and art.
“Nikki Beach has been considering a Hamptons property for quite some time, so a pop-up is the
ideal way to test out the market,” says Jack Penrod, Founder and Owner of Nikki Beach
Worldwide. “Plus, many of our existing clients who frequent our Saint Barth and Miami locations
are primarily based in the northeast, so we’re looking forward to connecting with them in their
The location will showcase the signature Nikki Beach look and feel, featuring an inviting design
of all white with wood accents. Upon entering the venue, a large teepee will welcome guests.
With several seating areas, the property will consist of an outdoor restaurant, lounging spots,
main bar, terrace and pool. Nikki Beach will transform the space with its signature director’s
chairs, sofas, love seats, dining tables, oversized sunbeds and umbrellas. Nikki Beach will
welcome guests rain or shine, so there will also be an indoor restaurant and bar space that will
serve the full dining menu.
OREYA is a uniquely luxurious Hamptons experience located at the Capri Hotel in Southampton.
As an ode to the Mediterranean, the location is the perfect backdrop for Nikki Beach’s
European-inspired vibe. With 13 beach club locations around the globe, Nikki Beach has a strong
following in Europe with 7 existing properties, one that is slated to open this summer, and an
annual pop-up in Cannes during the Film Festival.
“We’re approaching our 20 th year in business, and we’ve been hosting successful pop-ups
around the world for a good part of that 20. Many of our clients are jet-setters and since our
concept is a consistent one, they follow us everywhere,” says Lucia Penrod, CEO and CMO of
Nikki Beach Global. “Our guests know what to expect and we always deliver. We’re all about the
Celebration of Life.”
Nikki Beach’s global dining philosophy incorporates approachable cuisine that is healthful,
beautifully presented and prepared with simplicity in mind. The pop-up’s menu will include a
mix of the brand’s signature dishes along with Champagne, rosé, Nikki Beach’s world-famous
mojitos and other refreshing cocktails. Oversized, shareable seafood platters and impressive
Nikki Beach sushi boats will wow guests.
Nikki Beach will also bring its sought-after musical culture to the pop-up. Resident DJs, a
saxophonist and musicians will create an atmosphere that lends itself to lasting memories with a
mix of dance beats and happy music.
The pop-up will be open for lunch and dinner daily, and will host a mix of daytime and evening
parties, private events and more.
● On Saturday, June 30, guests will enjoy Rosé Saturdays, where they can spend the
afternoon sipping rosé, dining on seafood, dancing to music and soaking up sunshine.
● On Sunday, July 1, Nikki Beach will present Amazing Sundays, an event that is hosted at
Nikki Beach locations around the world. Nikki Beach’s weekly party is a feast for the
senses. The day will include Nikki Beach’s world famous brunch, featuring international
dishes, live music and signature entertainment.
● On Wednesday, July 4, a Fourth of July Nikki Beach-style celebration will take place.
Additional noteworthy events and partnerships will be announced shortly.
The venue will open for lunch from 11am to 4pm and offer sunset cocktails and aperitif-style
service with sushi between 4pm and 7pm. From 7pm to midnight, a select dinner menu and
drinks will be served, with cocktails extending later into the evening.
Nikki Beach at OREYA
The Capri Hotel – 281 County Road 39A, Southampton NY 11968
Reservations Recommended: firstname.lastname@example.org