LOTTE HOTELS & RESORTS is the largest hotel corporation in South Korea with over 40 years’ experience in the industry, operating a total of 30 hotels (19 in Korea, 11 overseas) in 7 countries including 4 hotel brands in Korea: SIGNIEL, LOTTE HOTELS & RESORTS, L7 HOTELS, and LOTTE City Hotels. The corporation has pursued continuous change and innovation in order to realize higher quality in all areas while striving to offer services and facilities with more sophisticated, refined quality.
As a luxury hotel located in Lotte World Tower, SIGNIEL Seoul, evocative of Burj Khalifa of Dubai, is the highest skyscraper representing South Korea. SIGNIEL Seoul, which opened in 2017, is the first hotel under the SIGNIEL brand designed to offer more than the values expected by high-end customers. Within two years, the hotel’s two restaurants STAY and BICENA each earned a Michelin star, making SIGNIEL Seoul the city’s best gourmet hotel. Providing a whole new level of services and facilities, SIGNIEL Seoul won numerous awards including “Asia’s Best New Luxury Hotel” from Global Traveler in 2017 and “Asia’s Best Luxury Hotel” fromVillegiature Award in 2018. The luxury hotel brand SIGNIEL has gone beyond services available in premium hotels and now stands for world-class luxury where customers can experience personalized services at the highest level.
As the root of all LOTTE HOTELS & RESORTS, LOTTE HOTELS & RESORTS has continued to provide unchanging satisfaction to customers around the world with guaranteed high-quality services and facilities. LOTTE HOTELS & RESORTS, the five-star hotel with classic formality complete with detailed services and care, has always moved the hearts of customers. The oldest brand in the corporation has expanded to major capitals, such as New York City, Moscow, and Hanoi, where the hotels promote the world-class quality of a Korean hotel brand. In particular, this February, LOTTE HOTEL Seoul received the honor of preparing a presidential banquet welcoming the official visit made by Sheikh Mohammed bin Zayed Al Nahyan, the Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE’s Armed Forces. Indian Prime Minister Narendra Damodardas Modi, who visited Korea to attend a summit, not only chose to stay at the LOTTE HOTEL Seoul but also raved about the services he received.
L7 HOTELS, which started in 2016, is a new lifestyle hotel brand with youthful sensibilities. The hotel embraces the unique culture and sentiment of the area where each hotel stands, making each location an experience-oriented destination. The hotel comes with an open lounge where guests and visitors can work or engage in creative exchanges, for the hotel aims to become more than a space for relaxation but a cultural complex where all people can meet and mingle. Through such creative space overflowing with local experience and cultural inspiration, L7 HOTELS has become a beloved symbolic place especially among the trend-savvy Millennials who enjoy sharing the joy and value of life.
With a total of eight hotels in operation around the world, LOTTE City Hotels definitely knows what the busy businessman wants. Ideally designed to cater to the needs of businesspeople, the hotel offers spacious and comfortable areas for work and relaxation as well as essential services. LOTTE City Hotels works like a great base camp not only for successful business travelers but also for anyone seeking convenient, practical facilities and location as well as comfort.
With nine new hotels added in just two years in the portfolio, LOTTE HOTELS & RESORTS is further strengthening its presence and global expansion in the hotel industry. LOTTE HOTELS & RESORTS became the first Korean corporation to successfully participate in the 2019 Arabian Travel Market (ATM), the largest international tourism market and convention in the Middle East held. The participation itself showed the corporate’s interest in the Middle Eastern market. LOTTE HOTELS & RESORTS marked a turning point as operating an independent booth to secure potential customers for all the hotel brands under the umbrella of LOTTE while improving brand awareness in Middle Eastern market. “Our first independent participation in ATM is expected to serve as the new impetus for the future of LOTTE HOTELS & RESORTS, which is striving to become one of Asia’s top 3 hotel brands,” Jay (Jung-hwan) Kim, president and CEO of LOTTE HOTELS & RESORTS, commented.