LONGCHAMP BRINGS ITS ARTWALK MOVEMENT TO NEW YORK’S FIFTH AVENUE AS CONSTRUCTION BEGINS ON BRAND’S NEWEST RETAIL FLAGSHIP
In anticipation of the Spring 2018 opening, the building’s façade in New York will be adorned with the work of French artist, Remed, the latest artist commissioned by Longchamp through its Artwalk Movement.
Longchamp first launched its Artwalk series in 2016 as a way of transforming the conspicuous sites of its new store construction and renovations into large-scale public works of art. The program debuted in partnership with Ryan McGinness, who covered the brand’s historical Saint-Honoré store in Paris during its renovation with graphic, digitally printed. For the second installation, German artist Franz Ackerman was enlisted by the French luxury house to design a spectacular covering during the construction of the brand’s new Shanghai store, which recently opened in Spring 2017.
As Longchamp continues its global expansion with the Fifth Avenue Flagship, Paris-born artist Guillaume Alby, best known as Remed, was invited to create the latest work in the Artwalk series. His painting, titled ‘L’Eau delà – Émoi’, will be unveiled on the store façade on November 9th and will remain for New Yorkers and tourists to enjoy throughout the store’s construction.
Always seeking truth through simplicity, Remed’s technique is centered around lines, in hopes of creating a universal language of form and color. His signature use of lines is prominent throughout his work for Longchamp. “I had the total trust of the entire team at Longchamp regarding the choice of my artistic direction and the message that I wanted to convey,” shared Remed, who added that he was given the opportunity to “create freely”.
The finished product is ultimately “rooted in the moment,” as he noted. His method involved using a permanent tool to draw fixed lines that could not be erased before adding color to his work.
Jean Cassegrain, Longchamp CEO adds: “We are thrilled to be continuing our Artwalk movement in New York with this beautiful and modern piece by Remed. It is exciting to see his work come to life on such a largescale canvas and we hope that it will be enjoyed by the public until we are ready to open the doors of our Fifth Avenue flagship.”