The 7th Magazine Beauty & Glamour brand, Sweet SXM Cosmetics, implements editorials to its makeup palettes
Newly, The 7th Magazine has actualized the idea of combining editorials with water-activated makeup palettes of Sweet SXM Cosmetics. This new merging of print and product allows for a unique experience that adds a competitive advantage for brands featured in the publication. Due to its unique nature, this idea helps convey what stands out from other similar products and consumers may have a product tailored specifically to their fashion and/or creative interests. More details are available through the publishing of information about the brand(s) in partnership with the use of QR codes on the back of each editorial makeup palette.
This concept is rather innovative and it adds a new layer of use to the packaging. If someone is interested in finding out the origin and the goal of the makeup palettes, then this added bit of information that comes along with it is perfect and can give the product a new appreciation that before may have not been communicated. Having a reference, whether it be a written piece, or in the case of the QR codes that link to all the features, the product gives a new depth of character that stands out from the crowd by appealing to customers in a way that is not seen often.
The features scanned by the QR code benefits in several ways; The editorial palettes can give origin stories, product releases, seasonal information on the brand featured and tell a story about the concept that they occupy for that specific campaign. It also shows the fascinating relationship between The 7th Magazine’s luxury publication, fashion editorials, and beauty products. With the two being linked, it can conceivably increase interest for brand partnerships.
The floral cosmetics by Sweet SXM Cosmetics are all eco-friendly, with the intent to reduce the use of plastic within makeup. With a growing concern for nature, having products become environmentally friendly is an important story to convey to consumers. Most of the cosmetic brands in circulation use plastic in their products, but Sweet SXM Cosmetics avoids this issue and goes for making products with materials that are better for the environment.
With the new and innovative way that the makeup palettes are being packaged with written editorials, it adds a unique experience that is engaging and informative. It is an interesting style that shows the importance of being eco-friendly. The makeup palettes now have a form of expression that adds a new depth to the presentation.