“I love doing different stuff, I love having projects running at the same time, it gets my pulse going and no time to rest, exactly how my ADD needs it.”
As world class entrepreneur, Daniel Daki Savic does almost everything. He’s a beard model, fashion model, salesman, MMA fighter, podcaster, and that’s just the beginning for him. So full of life and energy, Daki gave us an inside look at his very fulfilling and successful life-
Explain the meaning of #Shurdalife. How did that come about?
Well the word shurda is a Turkish word and it means “boy”, “guy” and you can use it in like “ hey yo”, “hey boy” calling somebody over or just to get their attention. And in Sweden were I have grown up in the suburbs we use a lot of street talk, slang from different languages. And that’s where I use shurda in between words; it’s like filler between words in meanings. And from shurda it becomes shurdalife. Attention seeking life, don’t give a fuck living, happiness and fullfilment.
You are involved in so many things! How do you balance it all?
The thing is for me to just have a 9-5 work I would get bored. That’s a big no-no and I have never had that kind of work. Right now I’m involved in investing in apartments and selling them, I’m doing the modeling thing, I’m a co-owner of a barbershop, working with youth between 14-18 years old that have chose a wrong criminal path in their life and trying to get them back on track, I’m involved in this big MMA Promotion. So that’s just a pick of what I’m doing. And I would say its balances it self out somehow. I love doing different stuff, I love having projects running at the same time, it gets my pulse going and no time to rest, exactly how my ADD needs it.
What made you decide to become a beard model? It’s not something you hear everyday!
Well I never really decided it, it just happened. When I lived in Norway for 3 years and worked on oil rigs ass a roughneck I had this time in the winter where I was out on the rig a long time, went onshore a week and then back out so I was just fuck it let it all grow out, the hair and the beard. So after a couple of months when I decided to finally cut my beard and hair I went to this very popular and famous barbershop in this little town of Stavanger in Norway and just told him do what ever you want with everything. When he was done and turned me around to the mirror I was blown away ha-ha. So that’s how it started and then true some agencies in Norway and especially Instagram before the whole beard era people, photographers and magazines started contacting me for all kind of different projects and there you have the beard model title.
You’re also a fashion model. What has that experience been like, working with talented photographers and being in magazines?
Well the photographers I like the most are those who can really do everything with the lighting they get outside depending on the time, and little photo shopping. And of course how good the model looks; a photographer is the one bringing out that little extra from the model. I love doing editorials, walking around outside and finding this awesome places and environments where you find the perfect spot to implement the clothes you are wearing with the background. Perfect match.
You’re launching your own shop soon. Was it difficult designing your own products?
Well happily I’m surrounded by friends I grown up with that today are successful tattoo shop owners with some of the best tattoo artists in Sweden, friends that are working and designing big company names and logos, friends that have the same mindset as myself and with their help they can on paper and on material do that I’m thinking and explaining. Beard products, t-shirts, caps, socks and some more awesome new ideas none has done before. Surround yourself with successful people and you will do great, and when those people are your friends from the beginning you know it’s real.
You describe yourself as “not your ordinary gentlemen”. What do you mean by that?
I’m going to quote our Superior Challenge MMA organizations quote-
PEOPLE COLLECT ALL KINDS OF THINGS;
Be it cars, watches, shoes, sport statistics, jewelery, baseball-caps, Facebook friends or whatever.
WE´RE ALL DIFFERENT. WE´RE ALL THE SAME.
Some people even collect stamps. I never got that. How many stamps does one person need? No-one sends letters any more. They’re just a reminder of words that could have been said. Words that should have been said in the first place.
ME? I COLLECT SCARS™©
Reminders of every time I failed and what I’ve learned from that. You can’t see all the scars, but they’re there. Like ink on paper. They all tell a story. Do you care? I don’t. They remind me of every time I didn’t give up when everyone told me to. Cause I’ve been pounding my head against that wall many times my friend. Eventually something gotta break. Be it the wall or me. At least I tried. I COLLECT SCARS, THAT’S WHAT I DO.
Not your ordinary gentleman!
How was training to become an MMA fighter?
Well it was hard of course, when I was in to it and gave it all it was 2 training on the same day. Combined with nutrition, conditioning, boxing, grappling and everything else that’s surrounded. It was hard training camps as they say blood sweet and tears. Literally, that how it is. Blood from the sparring, sweet from every practice, and tears from those days you just wanted to give up but still you push yourself to the limit every day.
When did you decide you wanted to create a podcast? What has it been like making it?
Actually that was one of my best friends idea, the one with the most successful tattoo shop in Sweden. Together with him and the 3rd person who is a background DJ to a lot of famous Swedish artists we have this podcast called “hand on your heart” where we talk about everything that’s on our mind. The theme varies a lot between a lot of laughs and foolishness to deep physical talk about depression and psychic illness, for example. People like it because we are genuine and with the hand on the heart we can’t lie about anything what ever we talk about our self or thoughts about other things.
Where do you see yourself in the future?
In the future I see myself living in a country where I every morning of the year can open my eyes and NOT think “let’s see outside how the weather is, jacket or umbrella” instead just know that its flip-flops and tank top every morning of my life. Strong evolving business and even bigger projects on the way. Kids, beautiful wife, and money in my pocket where I can do and buy what ever I want and see more of this beautiful world than I already have.