Internet stars have became just as famous as Hollywood stars with the power of social media.
Popular influencer Mariam Awoniyi has ensured her success came from YouTube –
“I’ve been a YouTuber for six years under the moniker ‘Trill Beauty’. When I first started YouTube I created beauty videos, from this I was able to grow my subscriber base to over 50,000 subscribers. Social media has played a tremendous role in the success of my brand. I used social media as a source of income during a time when I was basically homeless and unemployed. I made money by creating my own merchandise to sell and I earned 3,000 within two months”.
The infamous beauty vloggers have millions of subscribers and views on their account. You Tuber’s are making millions with advertising, and promoting brands. The highest paid YouTube stars have made the Forbes list, with grosses ranking in as high as 14 million. Internet stars have became just as famous as Hollywood stars with the power of social media. In addition to using advertisement as a way to generate income, some are even creating their own products. Entrepreneur Jeffree Star who got his start from doing make up tutorials on YouTube is now one of the highest paid beauty vloggers. Star is worth $30 million, from YouTube alone he makes about $4,500 per day. That adds up to about $1.7 million annually. Social marketing has paved the way for anyone to branch out and become an entrepreneur.
Brenda Jones the CEO of Global Glamor Professional Travel and Makeup state –
“Social media has influence the brand by generating more brand awareness, potential clients, and network. Instagram specifically allows people to learn very quickly about services, and contents offered. With the click of a button you can see the travel and glam portfolio and book services. I absolutely love social media! Its also a cost-effective tool for international visibility”.
Kadeem Vanholten, creator of the clothing line Professionally Lit also agrees social media has helped boost his clothing line, stating –
“Without the exposure of Instagram I strongly feel my clothing line wouldn’t be as successful, its still a working progress but with the help of advertisements and hashtags I feel like my brand could branch out, my goal is to be recognized in fashion week”.
Celebrities are noticing the impact social media has on consumers, some have even formed their own brands within the beauty industry. Rihanna has created a line of her own makeup Fenty, as well as lingerie Fenty Savage. Kylie Jenner has also premiered her own cosmetics line, which sold out within hours. Manufacturing your own label has great results, for instance the celebrity will be able to keep a lot of their funds instead of sharing their earnings with whomever their endorsing. Social media has paved a way for not only celebrities but regular people to become entrepreneurs in the beauty industry. If you feel like you have the gift of gab and will like to start tutorials, reviews, or your own line of cosmetics your chances are just a click away.