With two projects up and running and six more in the pipeline, Barceló Hotel Group is working consistently towards being a recognised brand amidst residents of and travelers to the Middle East.
Barceló Hotel Group is a family run business with over 85 years of history, operating more than 230 hotels in 22 countries worldwide. It is part of the extensive tourism offerings of the Barceló Group including tour operators, incoming services, an airline and 700 travel agencies.
The Spanish hospitality holdings giant has achieved international recognition for its high-quality services, incorporating the latest industry trends into its diverse portfolio. Though the Group oversees operations of its four primary brands Royal Hideaway Luxury Hotels & Resorts, Barceló Hotels & Resorts, Occidental Hotels & Resorts and Allegro Hotels, it has maintained it’s stance as a family-owned business built over 85 years of experience in the hospitality spheres.
The brand has flourished in the European, Latin American, Caribbean and a few North African markets, successfully establishing a presence in business cities but especially in tourism destinations such as Mexico and Dominican Republic with pioneering All Inclusive Resorts; over and above maintaining its strong hold on its country of origin, Spain. As part of its expansion into previously unexplored
regions, Barceló Hotel Group has set its sights on the Middle East, focusing on the United Arab Emirates in particular.
The choice of location is aptly explained by the President of the Barceló Hotel Group, Simón Pedro Barceló who states that, “The United Arab Emirates is renowned for its grand luxury hotels. According to the MasterCard Index of Global Destination Cities, in 2017 Dubai was ranked fourth in terms of foreign tourists, with 16 million visitors, a number that is expected to reach 20 million in 2020.” This insight coupled with the country’s favouring of the middle to high end segment of tourism, an area in which Barceló has an abundance of experience, makes the country an ideal candidate for the brand’s growth plan.”
The vibrant emirates of Dubai and Sharjah have already been introduced to Barceló Hotel Group, with Occidental Sharjah Grand (currently under renovation) and Barceló Residences Dubai Marina in operation. The Dubai based property allows the occupants of its 220 apartments access to modern facilities, spacious layouts, and the added benefit of its extraordinary location in the heart of one of the city’s most appealing districts.
“We are currently negotiating and looking forward to signing contracts for eight hotels in the Emirates between now and the end of 2018. We are seeing that the Barceló Hotel Group is being widely welcomed along with its hotel brands thanks to the group’s values, its flexible and personalised approach to the goals it sets”, shares Raúl González, CEO of the group.
In 2018 Barceló Hotel Group will open two more Occidental hotels in the UAE, both four-star establishments, with 239 rooms all together targeting business travellers. Located in IMPZ (International Media Production Zone), a corporate hub of Dubai in close proximity to Al Maktoum International Airport, both hotels shall house numerous conference and meeting rooms. Furthermore, the third Barceló hotel to be launched, currently under construction will be situated in the new Al Jadaf quarter, a hotspot for financial activity in the city.
About the Barceló Hotel Group
The Barceló Hotel Group is the hotel division of the Barceló Group, which is the 3rd largest chain in Spain and the 42nd in the world. It currently operates 236 leisure and city hotels with 4 and 5 stars, and over 52,000 rooms in 22 countries, all marketed under four brands: Royal Hideaway Luxury Hotels & Resorts, Barceló Hotels & Resorts, Occidental Hotels & Resorts y Allegro Hotels.