“As a photographer who captures many society events and red carpets, I was looking for a way to help gentlemen stand out from a sea of suits or tuxedos.” – Andrew Werner
I had the absolute pleasure of meeting Andrew Werner at The 7th Magazine’s II Year Anniversary in New York City – A dapper gentleman with an aesthetic of excellence who oozed success & brilliance. Along with having a creative eye for photography, Andrew Werner is also the creator of Fleur’d Pins, below is his exclusive interview –
What inspired you to take such an interest in fashion?
Growing up with a family in the industry, I’ve always had an interest in fashion. My grandfather had mens & boys suiting stores which then my father ran – I was always happy to help out and learn ‘tricks of the trade’ from fitting suits, styling, merchandising, buying, marketing as well as providing quality customer service.
When did you create the Fleur’d Pins? What was the inspiration for them?
I created Fleur’d Pins in late 2014 after several of the top tastemakers in the industry began admiring the lapel flowers that I had handmade for myself. It was an event at Cipriani honoring Linda Fargo of Bergdorf Goodman that really sparked the creation of a line. Additionally, having several friends who are Dandies were a big inspiration for how a gent who doesn’t have an endless closet can change a look with an accessory.
You mention that you want to stand out from every other man wearing a suit. Why is that so important to you?
As a photographer who captures many society events and red carpets, I was looking for a way to help gentlemen stand out from a sea of suits or tuxedos. For black tie, men have a strict uniform of what they can wear, where as our female counterparts can really express themselves through color, accessories, etc. With the amount of ‘forgotten’ real estate that men do have for these types of events, it was important for me to help gents add a touch of individuality while still coloring in the lines. It is more about having fun with fashion and showing people how to dress.
You have so many different styles to choose from! And you also provide so many different fabrics to choose from! What goes into the process of making one of these Fleur’d Pins?
One of the many exciting parts about creating my own line of boutonnières is that I am able to continuously let my imagination take the wheel. It’s definitely a learning process as I work with different fabrics and skins. Depending on the material, one silhouette of flower may work better than another. When working with exotics like python, I want to ensure that as much surface area is exposed to showcase the beauty of the skin.
Just recently, you had the honor of having your Fleur’d Pins placed in Barney’s in New York City. That’s incredible! What has that experience been like for you?
Simple. Getting into Barneys is a dream come true. Looking back on the journey and evolution of Fleur’d Pins, I smile thinking about how far the line has come – but also how much farther it will go. What an amazing experience to be able to create an accessory that people love and seeing the joy it brings to them. We all want to look and feel our best.
You also happen to be an amazing photographer! How is that profession different or similar to creating the Fleur’d Pins?
Thank you for your kind words, I feel very fortunate to love what I do. Being a photographer definitely has its perks – I am very much a people person, love to be out and social. My two companies have the perfect balance of co-dependency with each other. Being able to create my own content (imagery) for Fleur’d is a huge help and also let’s test out concepts and styling for some of my other photography clients. They are different enough to bounce back and forth between the two when I need a change of pace but always come back to do what I love.
Now that you sell your Fleur’d Pins at Barney’s, one of the best department stores in NYC, where do you hope to bring your Fleur’d Pins next?
I am very excited to embark on 2018 and make moves with Fleur’d Pins. Always creating, jotting down ideas and directions to take the line in is where the focus lies, of course in addition to making the flowers, marketing the brand, managing the inventory, and distributing the merchandise. Fortunately, being surrounded by people who support my ambition and goals is the best way to set yourself up for success, and we all want that. I appreciate all the small steps to the big milestones and still get a smile on my face when people wear my Fleurs.