Meet the Writer Who Believes Beauty Can Unify the world
“Something as simple as a lipstick or standard cosmetic has the power to spark unity. In a social climate that thrives on division, beauty allows us to close the gaps a bit, which is currently so very needed.”
Amna Anwar is a freelance beauty writer who has written for publications such as Town & Country and Modern Luxury, as well as running her own website, Ask & Tell Beauty. In this interview, The 7th Magazine’s blog, Luxury Chapters, spoke with Anwar about authenticity, publishing, and what it takes to achieve your goals.
- What led you to the writing side of the beauty and fashion world?
I’ve been an avid reader of fashion magazines for as long as I can remember and finally had the opportunity to intern at top publications during my time in college. My most impactful experience was interning at Town & Country Magazine in their fashion department. It was there that I really honed in on my love for fashion and beauty writing. Soon after, my internships and work experience allowed me to explore beauty and fashion writing for digital outlets and found the immediacy of online content versus print wildly exciting. That passion for writing has only deepened since then.
- Almost every publication has a style and tone they expect their writers to adhere to. As a freelance writer, do you feel that you get to express your personality in your work?
While freelance writers must respect the style and tone of every publication, I feel that my personality isn’t completely lost in the content I create. Whether it’s direct reporting or a piece reflecting personal perspective or recommendation, how I chose to present that work in my writing will always feature my own personal flair. Especially so in beauty, no two writers will explore a topic or issue in the same fashion.
- Are there any beauty writers you’re inspired by?
It’s hard not to be inspired by the brilliant editors I once had the opportunity to work alongside. Micaela English, the incredibly talented beauty writer I met at my time Town & Country explores beauty in such an interesting way and is certainly a favorite of mine.
- “Changing the world—one lipstick at a time” shows up on your website and social media. How do you believe that beauty can change the world?
I absolutely believe beauty can change the world. Especially so in recent years, beauty has become so inclusive and serves as an anchor to bring together such diverse communities and individuals. An industry once so settled on a certain look, now celebrates our unique differences and uses beauty to highlight our individuality in such a stunning way. Something as simple as a lipstick or standard cosmetic has the power to spark unity. In a social climate that thrives on division, beauty allows us to close the gaps a bit, which is currently so very needed.
- With a saturation of beauty bloggers on the internet, how does one stand out?
Authenticity is so very important. Now is not the time to mimic the style or perspective of a more successful writer. We all bring our unique experiences to writing. Write about what you know and expand on that point of view. Using your own unique angle will allow you to grow an audience that will appreciate your exclusive tone.
- Social media and blogging allows writers to have a voice without being published by a magazine. Do you think being traditionally published will become less important for writers in the future?
There will always be a respect for those who have been published by a magazine. However, with the rise of social media, lots of readers appreciate authentic first-person reviews on the many aspects of beauty. Long are the days of blindly trusting the recommendations or reporting in a traditional magazine. The public has become smarter and turns to trusted voices who aren’t always formally published. Moving forward, if social media remains as present as it is currently, being traditionally published may not be the only standard respected in the world of writing.
- What advice do you have for novice freelance writers?
Write, write, write! Don’t let your lack of experience hinder your passion for writing. Not only does it allow you to sharpen your skills but really polishes your own personal style of writing. Just like all forms of professional writing, not all pitches will be accepted. The best advice I’ve received was to learn from the rejections and make sure each pitch is worth exploring.
Anwar represents a hopeful future for freelance writers who are given the space to be passionate and individualistic in their work. And if you’re not given the space, take it so that you can make room for others.